D2C and Ecommerce
Data-driven e-commerce leader with 10+ years driving DTC growth across beauty, fashion, and lifestyle — from $100M+ brands at Clarins and Coty to ventures built from scratch. Translates data into decisive action and brings a founder's accountability and operator's discipline to site, paid media, CRM, and the cross-functional execution fast-growth brands run on.
THEIRREVERENT.shop
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.
Project summary: brand, channel, and what the goal was.
Your role: what you owned or influenced. visual merchandising, performance marketing strategy
Process: how you approached the problem.
Deliverables: emails, site design and updates, product pages, campaign concepts, visuals, paid media.
Narrative Page
Category Page
Paid Social - Retargeting
Mobile PDP
Paid Social - Acquisition
Homepage
Ecommerce Email
Homepage
ClarinsUSA.com
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.
Note: Clarins USA has redesigned its site since I worked on it in 2016 — this screenshot shows the current live version, shown here to represent that the project existed. My contributions at the time were focused on UI design, site content, and testing/analytics (A/B testing, conversion tracking, etc.).
Product Display Page
Paid Social - Acquisition and Conversion
Paid Social - Creator and Acqusition
Product Display Page - Feature
Conde Nast
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.
