Social Media
Leading and building social strategy for global beauty brands across 30+ international markets, from Clarins and Sally Hansen to two founder-led, social-first brands. Content expertise that builds culturally relevant brands and activates engaged, loyal community — through editorial storytelling, market playbooks, and data and analytics — and platform instincts that evolve with Meta, TikTok, Pinterest, YouTube, and emerging platforms.
THE IRREVERENT
CAPTION: Miss Dior has arrived. Tap to shop this 80s @dior mandarin orange skirt suit S/US 4 and more vibrant ensembles.
ABOUT: editorial and ecommerce campaign content, in-feed post
ROLE: photography, copywriting, social media strategy, brand stewardship, campaign strategy
CAPTION: Living in a Barbie world. Tap to shop the @burberry Pink Organza Tank Dress UK 6/US 2 and more.
ABOUT: editorial and ecommerce campaign content, in-feed post
ROLE: photography, copywriting, social media strategy, brand stewardship, campaign strategy
CAPTION: Where my Uber at? Pulling up with the new Narrative. Live now on theirreverent.shop, link in bio.
ABOUT: editorial campaign content, in-feed post
ROLE: photography, copywriting, social media strategy, brand stewardship, campaign strategy
CAPTION: @dior jewelry. @chloe sunglasses. @jacquemus tops. Tap to shop.
ABOUT: editorial and ecommerce campaign content, in-feed post
ROLE: photography, copywriting, social media strategy, brand stewardship, campaign strategy
CAPTION: Little me and me. Tap to shop these @marni Neoprene Mary Janes 38/8 and more fun flats.
ABOUT: product and ecommerce always-on content, in-feed post
ROLE: photography, copywriting, social media strategy, brand stewardship
CAPTION: IS BRITNEY FREE YET? Storming prison with boldness and grace. A juxtaposition of effortless, airy dresses against bold, electric colors and edgy pieces. Tap to shop the new Narrative.
ABOUT: editorial and ecommerce campaign content, in-feed post
ROLE: photography, copywriting, social media strategy, brand stewardship, campaign strategy
CAPTION: We are officially chasing Spring at theirreverent.shop See the new Narrative: Show Me Your True Colors, link in bio.
ABOUT: editorial campaign content, in-feed post
ROLE: videography, video editing, copywriting, social media strategy, brand stewardship, campaign strategy
CAPTION: THE PROBLEM CHILD. Embracing your inner child has never been more chic. A pinch of sassy silhouettes, electric hues, and a sprinkle of preppy mini dresses spell a ton of trouble. Tap to shop the new Narrative.
ABOUT: editorial and ecommerce campaign content, in-feed post
ROLE: photography, copywriting, social media strategy, brand stewardship, campaign strategy
CAPTION: It’s a big girls night out at theirreverent.shop Check out the new Narrative: Night at The Gaylord Hotel, link in bio.
ABOUT: editorial campaign content, in-feed post
ROLE: videography, video editing, copywriting, social media strategy, brand stewardship, campaign strategy
Sally Hansen
CAPTION: Nail your Monday with a #ManiInAMinute, shown here in Va-Va Violet 💜.
ABOUT: brand and lifestyle campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: We're definitely not dreading going gray 😉 (Shade name: All Grey, All Night)
ABOUT: product always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: No shade, but @stephh_lau's Orchid-ing Aside mani may be our favorite #NOTD 🙌
ABOUT: UGC content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, UGC strategy
CAPTION: #NowTrending: Half Moon mani 🌙. Head to our stories to #GetTheLook.
ABOUT: brand and editorial always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: SO excited to partner with @barbiestyle for #NationalNailPolishDay on June 1st! Our girl Barbie is rocking Miracle Gel in Pink Tank —which shade are you celebrating with?
ABOUT: brand and editorial campaign content, in-feed post, brand collaboration
ROLE: copy editing, social media strategy, brand stewardship, partnership strategy
CAPTION: Sunday Squad coming in hot 🔥. Which Xtreme Wear shade is your fave? (Shades: Pucker Up, Rockstar, Strobe Light, Drop The Beet, Mauve Over, White On)
ABOUT: product always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: That range though 👌. Have you tried our #BlackToBasics collection yet? Hit the link in bio to shop White Here White Now, Pearly Whites, All Grey All Night, Grey-Dreaming, Steel My Heart, To The Moon and Black, Midnight Sky & Lucky Dress 🖤 📷: @jennyfergalarneau.
ABOUT: brand, lifestyle, and product campaign content, in-feed post, influencer collaboration
ROLE: copy editing, social media strategy, brand stewardship, influencer strategy
CAPTION: Today's #SelfCare: a mess-free mani, featuring our Big Cuticle Protector Nail Guards and our #InstaDrixCrayola summer break collection, shown here in Atomic Tangerine. 👌
ABOUT: product always-on content, how-to transformation video
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: An #Easter lewk, courtesy of our fave @HannahRoxIt! Watch for the skinny on how to nail this #InstaDrix JellyBelly mani 💅
ABOUT: influencer collaboration, brand, editorial, and lifestyle campaign content, how-to transformation video
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy, influencer strategy
Clarins
CAPTION: Life. Liberty. Gorgeous Skin. #happy4th
ABOUT: brand and lifestyle always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: Shiny, not sticky—with moisture to help lips stay smooth in the cold. Try our Lip Oil in Honey 🍯 💋
ABOUT: brand and lifestyle campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: #beautysleep is real. Use Multi-Active Night + Hand and Nail Treatment Cream for dreamy, hydrated skin.
ABOUT: brand and lifestyle always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: Staying smooth. Feeling great. Moisture-Rich Body Lotion is 100% perfect for soft, bare limbs (and a Saturday night in!)
ABOUT: product always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: Get glowing this weekend: Use Beauty Flash Balm for radiant skin + Blush Prodige + Joli Rouge 💄
ABOUT: product always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: @melanee's #worththewrinkle moment was getting her Masters Degree in Journalism 🙌 What's yours?
ABOUT: brand, lifestyle, and product campaign content, in-feed post, influencer collaboration
ROLE: copy editing, social media strategy, brand stewardship, influencer strategy
CAPTION: Back to school got you beat? A shot of Booster Energy will help revive your skin before the weekend.
ABOUT: product campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: @simplysona ❤️ Booster Repair to soothe skin + stop redness. Have you tried it?
ABOUT: brand, lifestyle, and product campaign content, in-feed post, influencer collaboration
ROLE: copy editing, social media strategy, brand stewardship, influencer strategy
CAPTION: @gemmalondonlife's June makeup picks.
ABOUT: UGC content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, UGC strategy