Social Media
Sally Hansen
Photos and Stills
CAPTION: Nail your Monday with a #ManiInAMinute, shown here in Va-Va Violet 💜.
ABOUT: brand and lifestyle campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: We love a good ombre 😉. Who's a fan of this Purplexed x Orchid-ing Aside mani?
ABOUT: brand and editorial always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: This Bronze Reflection mani is ready for its close-up 😍. Have you tried our new Color Therapy shades? Let us know which below! 👇
ABOUT: product always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: This Sea Gals mani is everything 👏. Which Summer Solstice shade are you most excited for?
ABOUT: brand, editorial, and lifestyle campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: 7 benefits in one bottle? Yes please. Double tap if you're obsessed with our Complete Salon Manicure nail polish!
ABOUT: product always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: Take a bite out of summer with this stunning Malibu Peach mani 🍑
ABOUT: brand, editorial, and lifestyle campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: This #NationalColoringBookDay, color outside the lines with our Summer #InstaDrixCrayola collection! (Shades: Inchworm, Atomic Tangerine, Razzle Dazzle Rose, Bluetiful, Apricot)
ABOUT: brand and editorial always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: Powerful color, perfect for any skin tone. Get a vibrant at-home mani with Color Therapy in Reflection Pool.
ABOUT: brand and editorial always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: #NowTrending: Half Moon mani 🌙. Head to our stories to #GetTheLook.
ABOUT: brand and editorial always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: On Wednesdays, we wear Pink(y Promise). Don't forget the Miracle Gel Top Coat 😉.
ABOUT: brand and editorial always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: Sunday Squad coming in hot 🔥. Which Xtreme Wear shade is your fave? (Shades: Pucker Up, Rockstar, Strobe Light, Drop The Beet, Mauve Over, White On)
ABOUT: product always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: Show your nails you care. Treat yourself to Color Therapy and enjoy up to 10 days of fade-proof, chip-resistant wear and 38 stunning shades 💅.
ABOUT: brand and lifestyle campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: Stun with these sorbet shades 😍. (Shades: Peach Buzz, Petal Pusher, Set Sail)
ABOUT: brand and editorial always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: We're definitely not dreading going gray 😉 (Shade name: All Grey, All Night)
ABOUT: product always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: Give your nails their beauty sleep with our first overnight nail mask, Gel Rehab 😴.
ABOUT: product always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: A classic red mani is always in style 😍 (Shade name: Red-y to Glow)
ABOUT: brand and editorial campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: Today's #SelfCare: a 🔥 #ColorTherapy mani with our Color Therapy Nail & Cuticle Oil. Don't forget to seal the deal with the Top Coat 😉 (shade name: Red-since)
ABOUT: product always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: You already love Argan Oil for your hair, now see the magic it can do for your nails when you use Color Therapy in Burnished Bronze.
ABOUT: product campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: Our Color Therapy Top Coat is top notch 😏 Tap to shop the photo!
ABOUT: product always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: Get weekend ready with our life proof polish: shown here in Hunger Flames and Top Coat.
ABOUT: product campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: Stay golden with a Miracle Mani, shown here in Game of Chromes.
ABOUT: brand and lifestyle campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: SO excited to introduce our brand new Salon K-Designs Nail Appliqués, available in Wire, Glass and Diamond💅!
ABOUT: brand, editorial, and lifestyle campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: #Nail this new trend with our brand new Salon K-Design Nail Appliques, shown here in Wire!
ABOUT: brand, editorial, and lifestyle campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: A two step process with #mani possibilities 😉 #SeeWhatWeDidThere #NailedIt (Shade name: Poppy Patch)
ABOUT: product campaign content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: We're spilling the tea (and the polish!)... you can wear bold, beautiful shades all year round 😉
ABOUT: product always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
Please note: this asset is not Denise's original work. Due to limited access to assets from her past work, this piece was selected as a comparable and accurate representation of the strategic and creative functions listed above.
CAPTION: Fall in love with our perfect for fall Insta-Dri shades like Espresso, Go For Gold & In Nude-tral! 🍂🍁
ABOUT: product always-on content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship
Please note: this asset is not Denise's original work. Due to limited access to assets from her past work, this piece was selected as a comparable and accurate representation of the strategic and creative functions listed above.
Videos
CAPTION:Get set for a night on the town with nails that shimmer like city lights ✨🏙. Head to your local @CVSPharmacy to pick up Miracle Gel in Game of Chromes today!
ABOUT: brand, lifestyle, and product campaign content, how-to transformation video
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: Tidal Wave x Tipsy Gypsy nail art on point! Don’t forget to use the Miracle Gel top coat to make your mani last.
ABOUT: brand, editorial, and lifestyle always-on content, how-to transformation video
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: Help revive your nails with Gel Rehab. Apply and let dry before you go to bed and let the formula repair damage while you sleep!
ABOUT: brand, lifestyle, and product campaign content, how-to transformation video
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy
CAPTION: Help revive your nails with Gel Rehab. Apply and let dry before you go to bed and let the formula repair damage while you sleep!
ABOUT: brand and lifestyle always-on content, how-to transformation video
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: With Instant Cuticle Remover, Vitamin E. Nail and Cuticle Oil, Mauve Mantra and the Color Therapy top coat, you’re just four steps away from a flawless DIY mani.
ABOUT: brand and lifestyle always-on content, how-to transformation video
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: Today's #SelfCare: a mess-free mani, featuring our Big Cuticle Protector Nail Guards and our #InstaDrixCrayola summer break collection, shown here in Atomic Tangerine. 👌
ABOUT: product always-on content, how-to transformation video
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: New formula, same speed. Get a longer-lasting mani that dries in only 60 seconds with Insta-Dri nail color.
ABOUT: product always-on content, how-to transformation video
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: We partnered with Bustle and Sam Ushiro to discuss the importance of nail care. Products Featured: Color Therapy Berry Smooth Color Therapy Well Well Well Big Nail Guards Cuticle Protectors Sally Hansen Hard As Nails
ABOUT: brand, editorial, and lifestyle campaign content, media partnership, creator testimonial video
ROLE: copy editing, social media strategy, brand stewardship, partnership strategy
CAPTION: Today's #SelfCare: a mess-free mani, featuring our Big Cuticle Protector Nail Guards and our #InstaDrixCrayola summer break collection, shown here in Atomic Tangerine. 👌
ABOUT: product always-on content, how-to transformation video
ROLE: copy editing, social media strategy, brand stewardship
CAPTION: An #Easter lewk, courtesy of our fave @HannahRoxIt! Watch for the skinny on how to nail this #InstaDrix JellyBelly mani 💅
ABOUT: influencer collaboration, brand, editorial, and lifestyle campaign content, how-to transformation video
ROLE: copy editing, social media strategy, brand stewardship, campaign strategy, influencer strategy
CAPTION: So much fun working with @aliciatnails on our @Cosmopolitan shoot! This stunning ombre tutorial is available in our highlights, check it out.
ABOUT: brand and editorial campaign content, in-feed post, media collaboration
ROLE: copy editing, social media strategy, brand stewardship, partnership strategy
Collaborations, Influencer, and UGC
CAPTION: These #BlackToBasics shades have us swooning 😍 📷: @allyshayung
ABOUT: brand, lifestyle, and product campaign content, in-feed post, influencer collaboration
ROLE: copy editing, social media strategy, brand stewardship, influencer strategy
CAPTION: No shade, but @stephh_lau's Orchid-ing Aside mani may be our favorite #NOTD 🙌
ABOUT: UGC content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, UGC strategy
CAPTION: SO excited to partner with @barbiestyle for #NationalNailPolishDay on June 1st! Our girl Barbie is rocking Miracle Gel in Pink Tank —which shade are you celebrating with?
ABOUT: brand and editorial campaign content, in-feed post, brand collaboration
ROLE: copy editing, social media strategy, brand stewardship, partnership strategy
CAPTION: That range though 👌. Have you tried our #BlackToBasics collection yet? Hit the link in bio to shop White Here White Now, Pearly Whites, All Grey All Night, Grey-Dreaming, Steel My Heart, To The Moon and Black, Midnight Sky & Lucky Dress 🖤 📷: @jennyfergalarneau.
ABOUT: brand, lifestyle, and product campaign content, in-feed post, influencer collaboration
ROLE: copy editing, social media strategy, brand stewardship, influencer strategy
CAPTION: @lalalovenailart 's #InstaDrixCrayola ombre #mani is everything. (Shades: Cotton Candy, Canary)
ABOUT: UGC content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, UGC strategy
CAPTION: Caution, curves ahead 😏. Loving this look @aliciatnails did for our @cosmopolitan shoot!
ABOUT: brand and editorial campaign content, in-feed post, media collaboration
ROLE: copy editing, social media strategy, brand stewardship, partnership strategy
CAPTION: But first...let me take a nailfie 😉. 📸: @hayleywi11iams. (Shade name: Pinky Promise)
ABOUT: UGC content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, UGC strategy
CAPTION: That holo though 💿💿. We're glitterally obsessed with @sloppyswatches Metro Midnight mani!
ABOUT: UGC content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, UGC strategy
CAPTION: Have you tried all our #InstaDrixCrayola shades? We think you should give them a swirl 😏. 🙋♀️ if you're head over heels for @nailpolishsociety's marble nails!
ABOUT: UGC content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, UGC strategy
CAPTION: Loving this chip-resistant lucky ladybug #mani 😍 (Shade name: Red-Eye) 📷: @cherie_annette_nails
ABOUT: UGC content, in-feed post
ROLE: copy editing, social media strategy, brand stewardship, UGC strategy